Audi’s first offering of its compact luxury SUV; 500 bookings within 5 days of launch

Audi announced that it has completed the first round of bookings of Audi Q3 for the initial phase, in which 500 SUVs were made available. This is probably a new record in this category with Audi completing bookings for all 500 Audi Q3's in just five days. Since it was
unveiled at the Auto Expo in January 2012, this youngest member of the Audi Q family was one of the most awaited vehicles to hit the Indian roads in recent times, which is evident from its spectacular success. Equipped with a powerful and efficient 2.0 TDI quattroengine, the Audi Q3 is priced at Rs. 2,621,000 onwards (ex-showroom Maharashtra) for the base grade and Rs. 3,149,000 onwards (ex-showroom Maharashtra) for the high grade.

"Never before has any luxury SUV received such an overwhelming response as the Audi Q3. The success of Audi Q3 is setting the speed for us to race ahead towards our next level of growth in India. This year, we have already surpassed our expectations in the Indian luxury car market and now we are even more confident of maintaining the momentum as the Audi Q3 invites new customers to our family. With ever increasing customer groups demanding for luxury mobility in a compact form and Audi Q3’s antecedents as a true luxury SUV, this SUV will lead the way for us to enter this new segment in India. Our confidence that Audi Q3 will repeat the success of Audi Q5 and Audi Q7 and further consolidate our leadership position in the luxury SUV segment has been reiterated. We will open the next round of bookings for 500Audi Q3’s by the end of June, 2012 and expect a similar response from our customers," said Michael Perschke, Head, Audi India.

The Audi Q3 is a sporty, efficient and versatile urban vehicle. Every aspect of the Audi Q3 showcases Audi technology – the body, the drivetrain, the chassis and the assistance and multimedia systems. It is the ‘only’ compact SUV in its segment that offers quattro. These qualities make it an apt choice for the younger customer. The Audi Q3 positioning of 'Start Young' clearly defines the category and segment that Audi is targeting. 

Posted in: Audi,Audi India,Audi Q3,India,Luxury,Michael Perschke,SUV