Fisker Automotive expands reach in Middle East & North Africa

Fisker Automotive announced a significant expansion in the Middle East & North Africa (MENA).

The US automaker has signed an exclusive agreement with the Al-Futtaim Group, one of the region’s most experienced automotive distributors, to build its sales presence in
fast-growing markets for performance and luxury vehicles.

“Fisker Automotive is committed to changing the automotive landscape globally, delivering a more sustainable future through our products. It’s essential for us to compete strongly in the Middle East and Gulf region as the company expands outside America and extends its reach globally,” said Henrik Fisker, Executive Chairman.

Fisker's luxury plug-in hybrid vehicles will be sold in key markets across the Middle East and North Africa through key retailer outlets operated by Al-Futtaim Group.

Al-Futtaim has more than 70 years of experience running automotive dealer networks and is a leading distributor for world-renowned brands across the MENA region, including Lexus, Volvo, Jeep, Toyota, Hino, Dodge, Honda, and Chrysler.

Len Hunt, President-Automotive, Al-Futtaim Group said, “We are excited to represent Fisker Automotive across the Gulf and MENA Region as exclusive distributors of the luxury plug-in hybrid brand. Al-Futtaim has built strength and credibility in delivering great customer experience through its well established automotive operations in Egypt and the GCC countries."

Fisker's expansion in the region will begin this year in the United Arab Emirates by utilising Al-Futtaim’s first regional flagship dealership at Dubai Festival City, a landmark destination located in Dubai.

Al-Futtaim and its network of experienced retailers will allow Fisker to reach customers in the UAE, the Kingdom of Saudi Arabia, Qatar, Oman, Bahrain, and Egypt.

The distribution deal was facilitated by Michael Burke and Jordan L. Udko of Pacific Med Trade Inc., solidifying a long-term relationship that demonstrates Al-Futtaim Group’s belief in the American automaker.

This is the latest step in the international rollout of Fisker’s award-winning cars that started with the Fisker Karma sedan - the world’s first luxury plug-in hybrid electric vehicle - and to be followed by the company’s second vehicle, the Fisker Atlantic.

Posted in: Al-Futtaim Group,Dealership,Distributor,Dubai Festival City,Fisker,Fisker Atlantic,Henrik Fisker,International,Len Hunt,Luxury,MENA,Middle East,North Africa,Plug-in Hybrid,United Arab Emirates