Audi India records strongest first quarter & highest ever monthly sales

Audi has recorded a strong first quarter with 2,269 cars delivered in India between January to March 2012 – an impressive growth of 41 per cent over the same period last year (1,611 cars: January-March 2011). Powering ahead with its positive outlook for 2012, the brand
with the four rings continued its growth trajectory with a sale of 1,002 cars in March 2012 – a growth of 47 per cent over the same period last year (681 cars: March 2011); which nearly equals Audi India’s annual sales figure of 2008 (1,050 cars).

“Our impressive sales performance this quarter is testimony to the positive customer response to progressive design, world-class services and high qualitative network growth. We further strengthened our dealer network with the opening of a new Audi showroom in Nagpur recently and have planned for more developments on this front later this year. Our recently launched high performance sports coupe Audi TT, has received an overwhelming response from customers across the country. Our business luxury limousine, Audi A6 and the Audi A4 have contributed greatly to this sales performance. This is the beginning of what we believe will be Audi’s most successful year in India to date and I am confident that we will continue to meet the needs and demands of the young and aspirational Indian luxury car buyer," said Michael Perschke, Head, Audi India.

Audi continues to be the fastest growing luxury car brand in India. The brand with the four rings continues to be the market leader in the super sports car segment with its R8, RS5 and now TT and in the luxury SUV segment in India with its Q5 and Q7. The launch of the Audi Q3 later this year will further consolidate Audi’s leadership position in the segment.

“Learning from our 21 years of market leadership in China, our strategy of building a strong brand, a high quality network and a strong product portfolio is paying its dividend also in India.” added Perschke.

The luxury carmaker will further expand its footprint to cover markets like Coimbatore and Lucknow this year while further consolidating its presence in Mumbai and Delhi. Dealerships will be announced in these locations shortly.

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