Suzuki Cars UK launches new website

Suzuki Cars UK announce the launch of its new and improved customer website (www.suzuki.co.uk/cars). With improved navigation, brand new features, greater flexibility and a new URL, the new website aims to provide all the information a customer will need at the click of a
button.

The face-lifted website allows customers to navigate News & Events, Offers & Finance, Dealer Information, request a Brochure or Test Drive, Book a Service plus many other new sections. Information can also be found on accessories for the model range, promotions, historical timeline of Suzuki Motor Corporation as well as career opportunities within the company.

The new site has a platform designed by creative agencies Nexus/H and MIP and incorporates a feature whereby customers can configure their new car using a 360-degree model and choose which specification they would like their new purchase to have, a feature which Suzuki has not provided in the past. Visitors can also find links to Suzuki Cars’ Facebook, Twitter, Flickr and YouTube pages.

“We are really pleased with the new website. The main objectives of the site were to create an all new design and feel which really stood out from our competition, provided our customers with improved navigation and better visual impact and was consistent and integrated with Suzuki branding. The overall strategic aim of the new website was to create an engaging and interactive customer experience, which I hope we have done. We look forward to feedback on it,” said Clair Procter, Digital & Insight Manager.

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