New ‘Head of Fleet’ for Mazda UK

March 17, 2012

New ‘Head of Fleet’ for Mazda UK

17.3.12

Wheelsology

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Mazda is changing the structure of its fleet sales department with the promotion of Steve Tomlinson to the new role of Head of Fleet – reporting to Peter Allibon, Sales Director, Mazda UK.

“The changes to our fleet sales operation are designed to offer a more
targeted, more efficient service to our existing customers, while preparing to grow fleet sales in the coming years,” comments Jeremy Thomson, Managing Director, Mazda UK.

“Historically we have done extremely well with Mazda6, but the natural product cycle of our key fleet model lines and our reduction in high-cost areas, such as Motability and Daily Rental, have seen our fleet volumes reduce over the last two years. Now, we are gearing up to introduce the all-new Mazda CX-5 this spring and further sixth generation Mazda models featuring Skyactiv technology in 2013, we anticipate a significant growth in our share of UK fleet sales.”

As Head of Fleet, Steve Tomlinson will focus on nurturing existing fleet customer relationships, while raising awareness of Skyactiv technology and the 18-strong line-up of models in the Mazda CX-5 compact SUV range which goes on sale from this spring.

Most recently Senior National Corporate Sales & Contract Hire Manager, Tomlinson joined Mazda UK in 2003 as a Business Manager, subsequently being promoted to Regional Business Manager in 2004 and to National Contract Hire & Rental Manager in 2007. The 42-year old from Laceby, North East Lincolnshire, enjoys cycling, golf and football – watching ‘The Tigers’ (Hull City).

Former Fleet Director, Steve Jelliss, is moving to a new role providing support for Mazda Ireland and seeking to drive greater operating efficiencies across Ireland and the UK. The 56-year old, who joined Mazda UK in 2004, will be supporting the existing Irish team, the Ireland dealer network and existing suppliers – overseeing all aspects of the broader Mazda organisation in that country.

Before joining Mazda as CRM manager, then Aftersales Director and Fleet Director, Jelliss had worked at Ford (in the UK and Germany), Wunderman Europe (part of WPP), and a UK telemarketing company. Steve describes his hobbies as keeping fit for triathlons and playing golf.