Hyundai Motor America reports record February sales

Hyundai Motor America announced all-time record February sales of 51,151 units, up 18 per cent versus 2011.

“February business was surprisingly strong for Hyundai,” said Dave Zuchowski, Hyundai Motor America’s Executive Vice-President, National

Sales. “Although we continue to deal with tight vehicle supply across the country, our core vehicles - Sonata, Elantra and Accent - all saw healthy double digit sales increases for the month. Additionally, combined sales of our premium Genesis/Equus models were up 5 per cent over last year, setting all-time records in premium segment retail market share.”

Overall retail sales through dealerships rose 29 per cent from last February. Sonata, Elantra and Accent total sales increases were 11 per cent, 12 per cent and 29 per cent, respectively. Fleet mix remains low at eight percent as the focus remains on retail customers.

“Our marketing investments in the Super Bowl and Academy Awards have once again delivered strong consumer demand across our lineup,” said John Krafcik, Hyundai Motor America’s President and CEO. “Even in the face of strong new competitors, Sonata and Elantra led the mid-size and compact segments in shopping interest at mid-month, according to data from Compete.”

Carline	February/2012	February/2011	CY/2012	CY/2011
Accent	5,806	4,504	10,147	8,748
Sonata	17,425	15,723	31,914	28,984
Elantra	13,820	12,289	24,720	21,948
Santa FE	3,864	4,276	8,682	8,691
Azera	13	167	31	323
Tucson	3,736	3,342	6,852	6,205
Veracruz	451	558	1,187	1,137
Veloster	3,240	0	4,933	0
Genesis	2,512	2,441	4,803	4,224
Equus	284	233	576	487
Total	51,151	43,533	93,845	80,747

Posted in: Hyundai,Hyundai Motor America,Sale Report