March 03, 2012

Audi India clocks impressive 33 per cent growth rate in February 2012

Audi has once again achieved remarkable performance in India with sale of 600 cars in February 2012 – a growth of 33 per cent over the same period last year (February 2011: 450 cars). Powering ahead confidently with its ambitious outlook for 2012, the brand with the
four rings has plans to sell 8,000 cars this year, which will be a significant growth over last year (2011: 5,511 cars).

“We are delighted with our outstanding sales performance in India in February 2012. We attribute this growth to the strong brand equity we have in the Indian market, thanks to our progressive product portfolio, world-class service standards paired with our increasing footprint through new dealer partners. Our commitment to the Indian market is reiterated by the forthcoming launch of Audi TT later this month. We also plan to expand our national footprint by covering markets like Nagpur, Coimbatore, Lucknow and Bhopal this year while further consolidating our presence in Mumbai and Delhi," said Michael Perschke, Head, Audi India.

India is an important market for Audi worldwide and having recorded 84 per cent growth last year, India is the fastest growing luxury car brand for Audi globally. Audi continues to be the segment leader in the luxury SUV segment with the Q7 and the Q5.


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