February 07, 2012

A good start to the year for Peugeot in UK

With sales of new cars in January remaining static, Peugeot has got off to a good start with sales up by 6.4 per cent in the month. Retail sales were up 3.2 per cent and Fleet up by 8.8 per cent, thanks to models like the best-selling 107 and 207 which continue to
appeal to retail customers.

A new promotion to customers that started in January – the ‘Drive Away Happy’ campaign - is also promoting the popular and financially attractive ‘Just Add Fuel’ package that removes the hassle out of running a car; looking after the customer's insurance, servicing and warranty, road tax and roadside assistance for one fixed monthly amount over three years.

In the first half of 2012, Peugeot plans a very active product launch phase, with the arrival of a world first, the award-winning and accomplished 3008 HYbrid4, followed by the restyled 107 and the new 508 RXH which uses the same HYbrid4 technology. Announced in March and available mid-year is the all-new 208. A product of re-generation that will define the hallmarks of its sector, it has its world premiere at the Geneva Motor Show, as do the new Partner and Expert Tepee.


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