Ford’s all-new B-Max to showcase unique design and unrivalled technology at Geneva Motor Show

Ford will throw open the doors to its all-new production-ready B-Max compact multi-activity vehicle when it takes a starring role at the 2012 Geneva Motor Show in March.

Ford President and CEO Alan Mulally will be in Geneva to unveil the new B-Max, which promises
to set new standards with its unique design and best-in-class technological features. Its return to Geneva, in full production form, comes just a year after the concept was unveiled at the Geneva show.

“The B-Max combines an exciting, innovative design with features that only previously have been found in bigger cars,” said Stephen Odell, Chairman and CEO, Ford of Europe. “It’s a brand new car that responds to the needs of an increasing number of customers who want much more from their small cars.”

Bringing the B-Max to production demanded a new approach to door construction, which has resulted in wide-open access for drivers, passengers and luggage; with the center pillars integrated into the doors themselves. The B-Max also will deliver superior craftsmanship and high quality materials rarely found on an affordable compact car, together with flexible-seating and class-leading load-space.

Ford’s new 1.0-litre EcoBoost petrol engine, with its advanced combination of power and efficiency, will be available on the B-Max, as will Duratorq TDCi diesels. The Ford B-Max goes on sale in Europe later this year.

Posted in: Ford,Geneva Motor Show 2012,New Launch,Small Car