February 07, 2012

Belt up this Valentine’s day

The IAM, the UK’s largest road safety charity, is urging drivers and their passengers to belt up this Valentine’s day and challenge their friends, families and loved ones if they fail to wear a seat-belt.

Overall, one in five (19 per cent) of people admit to not wearing a seat-belt in the back seat
and one in ten (nine per cent) of drivers admit to not wearing a seat-belt in the front.

Drivers and passengers aged 17-34 have the lowest seat-belt-wearing rates combined with the highest accident rate. 26 per cent of drivers with between three and six years driving experience admit to not using a seat-belt. Young men under the age of thirty are the most likely not to buckle up in the back – 17 per cent admit to this.

IAM Director of Policy, Neil Greig, said, “Everyone should look after their loved ones, especially on Valentine’s day. Research shows that one in five occupants killed in crashes were not wearing seat-belts. That’s more than 300 preventable deaths a year."

“That’s why we are asking drivers and passengers to make sure everyone is buckled up this Valentine’s Day, especially the young men. There’s no greater passion killer than a car crash. Belt up in the front and the back.”

The IAM suggests six of the best buckle-up tips:
> Drivers, tell your passengers to wear their seatbelts, and passengers, return the favour
> Always wear a seat-belt, even on short journeys
> Don’t let extra people in without belts or let them share the same belt
> Check your headrest. It should be level with the top of your head
> Make sure all passengers are belted up before setting off. Check children yourself, and ensure that they don’t undo or slip out of seat-belts. Children up to 135 cm tall need a suitable restraint
> If you are pregnant wear the lap restraint under your bump


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