Audi India makes a successful start to the year; Records an impressive 39 per cent growth rate

Audi, the German luxury car manufacturer, continues its remarkable performance in India by clocking sales of 667 cars in January 2012, a growth of 39 per cent over the same period last year (480 cars: January 2011). The luxury carmaker ended the year
2011 with a sales record of 5,511 cars from January to December 2011, a strong 84 per cent growth over 2010’s performance (Jan-Dec 2010: 3003).

“2011 was an exceptional year in the history of Audi India. Further, we are pleased to announce that Audi has continued this successful performance in January 2012. Despite the current market condition, we aim to sell 8,000 cars in India in 2012 and with the new year beginning on a strong note, we are confident of achieving this target. We attribute this growth to a strong brand pull we have in the Indian market. Our focus this year will continue to be on expansion of our dealership network and introduction of an exciting product line, including the new Audi TT and the Audi Q3 later this year,” said Michael Perschke, Head, Audi India.

The award-winning cars Audi A8 L, Audi A6, Audi A7 Sportback, Audi RS5 and the super sportscar Audi R8 Spyder, launched last year, contributed greatly to making 2011 Audi’s strongest year in terms of sales in India. Audi continues to be the segment leader in the luxury SUV segment with the Q7 and the Q5. The launch of the Audi Q3 later this year will further consolidate Audi’s leadership position in the segment. The company has a slew of car launches lined up this year. To begin with, the Audi TT is being launched in the first quarter, followed by the much awaited Audi Q3 and the sporty Audi S6 among others. The luxury carmaker will further expand its footprint to cover markets like Nagpur, Coimbatore and Lucknow this year while further consolidating its presence in Mumbai and Delhi. Dealerships will be announced in these locations shortly.

Globally, Audi AG sold around 1,302,650 cars in 2011. The brand’s strong growth spanned all regions of the world: China became Audi’s biggest single market for the first time ever, with 313,036 vehicles delivered. In Europe, the Ingolstadt-based brand increased its unit sales by 12.1 percent to around 726,300 cars; it also achieved a growth rate well into double figures in the United States. Audi ended the past year with a new sales record in more than 50 markets.

The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8 L, Audi Q5,  Audi Q7, Audi RS5 Coupe, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Pune and Surat. Further developments include Coimbatore, Delhi West, Lucknow and Mumbai South.

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