Ashley Andrew joins Seat UK as Head of Operations

Seat UK’s successful management team returns to full strength with the news that Ashley Andrew is joining the business as Head of Operations.

Ashley, 40, will officially take over the running of the Spanish brand’s UK dealer network on Monday, March 5 and joins the
upwardly mobile firm from super-luxury British car maker Rolls-Royce where he worked, most recently, as Director for Europe and South Africa.

Naturally, the married father of two has an extensive automotive background garnered from almost 20 years in the business. 

Ashley has gathered his broad commercial knowledge across diverse automotive sectors from volume to premium and, most recently, super-luxury. Having worked in domestic and international markets with Ford Motor Company and BMW Group, he has previously held senior positions in operations, product marketing, brand management and customer service.

Of the move to Seat UK he said, "I am really pleased to be joining such a successful team at such an important time in Seat’s development here."

"The brand is embarking on a major new product offensive this year and I’m sure that, with distinctive design and sporting performance a given, Seat’s continued success will be assured as it expands into new market segments," he added.

Away from the demands of the office Ashley enjoys cycling, skiing and is also a keen amateur photographer. 

Ashley takes the reins of the Seat UK dealer operation as the network looks forward to a hectic year of new model introductions.

Seat dealers will be busy rolling out a plethora of impressive new models throughout the rest of 2012. New Ibiza and Mii 3dr lead the way in the first half of the year, to be followed by other exciting newcomers as the year rolls on.

"I’m very happy to be welcoming Ashley aboard as our dealer network gears up for one of the busiest years in our history," said Managing Director of Seat UK, Peter Wyhinny.

"He brings a wealth of expertise to the brand and will, I’m sure, quickly establish a successful relationship with SEAT businesses up and down the country," he added.

Posted in: New Appointment,SEAT