SMIPL launched Hayate and Swish 125 at Delhi Auto Expo 2012

Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, launched two new models - Hayate and Swish 125 - on the inaugural day of Auto Expo 2012. While the
Hayate marks SMIPL’s venture into the mass market motorcycle category, Swish 125 is an addition to its bestselling scooter range, Access.

At Auto Expo 2012, the theme of ‘APNA WAY OF LIFE’ communicates Suzuki’s approach of developing products from the customer’s point of view and celebrates the ways in which its customers’ lives relate to the products from Suzuki Motorcycle India.

Speaking at the launch, Ichiro Kondo, MD, SMIPL, said, “Suzuki two-wheelers in India are testimony to the company’s DNA of creating value packed products. Suzuki is known worldwide for superior technology bikes such as the legendary Hayabusa. We intend to showcase the same in India. Suzuki is fully committed to developing products that meet the Indian customer’s demand by utilizing its dynamic technological advantage and its human resources.”

According to Atul Gupta, Vice-President, Sales and Marketing, SMIPL, “SMIPL plans to provide the Indian two-wheeler customers a refreshing new experience in every segment and category. The launches today address the need for products that are stylish, high performance, affordable, easy to maintain and fuel efficient. We see the Hayate securing a significant and distinct space for itself in the Indian motorcycle market by serving the needs of the first time motorcycle owner and people with regular commuting needs. The Swish 125 is ideal for value seekers – young urban couples who look for mobility solutions that can complement their lifestyle.”

SMIPL seeks to be amongst the top players in the Indian two-wheeler market. Towards this objective, the company is undertaking capacity expansion and strengthening its network. The company will be increasing its annual capacity from the current 3.6 lakh units to 5.4 lakh units by 2013.

Hayate
The Hayate, a Japanese word meaning 'Fresh Breeze' or 'Swift Wind', is also evocative of the legendary Hayabusa. The Suzuki Hayate (110cc) is directed at the emerging Indian markets where customers want a bike with style for daily commute; expect good mileage and the best price. Hayate would be competitively priced.
   
Swish 125
Swish 125 is a complete power-packed offering for modern young adults of Urban India. Its stylish design coupled with edgy and smart looks makes it a perfect choice for discerning young couples. The 4-stroke 125cc engine ensures that you have a great start to a powerful ride. The sleek, aerodynamic design lowers the coefficient of drag, guaranteeing less air resistance and a smooth drive. Competitively priced at Rs. 45,431 (Delhi ex-showroom), Swish 125 would be available at all SMIPL dealers by March, 2012.

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