17.1.12
Wheelsology
The team will be running the SBK race
specification 2012 CBR1000RR Fireblade for the first time since the 20th anniversary version of Honda’s iconic sports machine was launched last September.
The team will start its 2012 campaign boosted by news that, following a year as title sponsor, Castrol will remain as a key secondary partner until the end of the 2013 season.
The global lubricants manufacturer used Honda’s World Superbike effort as part of a worldwide marketing campaign to re-launch its Power 1 brand in 2011. Its continued support of the team extends a commercial and technical partnership between Honda and Castrol which dates back to 1959, when the Japanese manufacturer first started world championship racing.
Robert Watherston, motorcycle racing manager at Honda Motor Europe, said, “We’re delighted that Castrol has decided to continue its long-standing association with Honda and, in particular, our World Superbike campaign. We are especially please to have signed a two-year agreement, which takes us to the end of the 2013 season.”
Donald Smith, Sponsorship Manager in Castrol's Global Marketing Unit commented, “We are pleased to confirm the continuation of our long-standing relationship and support of Honda and motorcycle racing. World Superbikes is the ideal proving ground for the development of our advanced range of Castrol Power 1 lubricants and we look forward to the future of our continued relationship with Honda.”
Posted in: Honda,Motor Sports
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