Mercedes-Benz India to set the pulse racing at the 11th Auto Expo 2012

Pursuing the tremendous success achieved in 2011, Mercedes-Benz India is all set
to further unveil the sporty and dynamic attributes of the Three Pointed Star, at the 11th Auto Expo. Mercedes-Benz India will be introducing its new fascinating design language that invokes excitement and reflects dynamism of the brand. The company will set the pulse of the new generation racing by showcasing the concept A-Class, which is globally acclaimed for its expressive design and technological marvels.

Among the main highlights for Auto Expo 2012, Mercedes-Benz India for the first time in India will also be showcasing its new generation compact cars, future technology like the Fuel-Cell that will define the future of automobile, and also an array of exciting product range that is hallmark of the state-of-the-art innovations in automobile manufacturing, synonymous with the company.

Mercedes-Benz India stall at the 11th Auto Expo will be largest among luxury car manufacturers spreading over 3,600 sq mt. The stall will see the presence of more than 10 cars that includes stunning cars like the SLS GT3 and the DTM car, and also a range of performance cars from the AMG stable. The Auto Expo will also provide the motorsports enthusiasts of the country, the opportunity of enrolling for the soon to be launched Mercedes-Benz-JPSI Performance Driving Academy, a first of its kind platform for nurturing racing talent in India.

Peter T. Honegg, Managing Director& CEO, Mercedes-Benz India said, “Our showcase at the Auto Expo this year will be impressive both in terms of presentation and display vehicles. The Mercedes-Benz Arena located exclusively at Hall 15 will feature the company’s new design language; it will also showcase the pulse of a new generation, the concept A-Class and the equally acclaimed Fuel Cell technology. There will be a lounge area to offer an exclusive experience, special accessory outlets besides opportunities to offer networking possibilities for patrons and representatives. There will be several show-stoppers including the launch of the stunning SLS AMG Roadster. Besides these there will be technology demonstrators as well as an array of exotic Mercedes-Benz cars that represents automotive design and technology at its best.”

Mercedes-Benz India Pvt. Ltd. has had very successful 2011 with a growth of 31 per cent (January-November 2011 6,698 units sold as compared to 5110 units for January-November 2010).

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