18.1.12
Wheelsology
Mercedes-Benz is delighted to announce the appointment of Australian
professional golfer, Adam Scott, as its new international golf brand
ambassador. The 31-year-old Australian has had a hugely successful year,
including his best finish at a Major championship when he
finished in tied
second place at The Masters in Augusta. He also triumphed at the 2011
WGC-Bridgestone International, earning him his first career World Golf Championship.The Australian is currently ranked 10 in the official world golf rankings. The association with Mercedes-Benz will begin in January 2012, and will entail global TV advertising, global print advertising, international PR and social media.
Scott commented,
“It’s a real honour to be involved with Mercedes-Benz – a brand with a
reputation which is second to none, and whose values mirror those of golf. The
company is a huge supporter of the sport around the globe, partnering three
major tournaments; The Masters, The Open, and The USPGA Championship as
international automobile partner. Its involvement also impacts the amateur game
with The Mercedes Trophy, a tournament in its 22nd year, which
attracts 60,000 amateur golfers from over 60 countries annually.”
Scott continued,
“It’s great to be part of a brand that is extensively engaged not only in the
world of golf but also other platforms that fit so well with my personal
interests. Its motorsport activities are a given, but its sponsorship of Fashion
Weeks across the world are fantastic.”
Mercedes-Benz
Global Marketing Director, Luder Fromm, commented, “I’m delighted to welcome
Adam Scott to the Mercedes-Benz family – our values of fascination, perfection
and responsibility fit perfectly with Adam’s own principles. He has had such a
great year, and we believe that he will be a valuable asset to the
Mercedes-Benz golf. He’s a new breed of golfer who embodies Mercedes-Benz
values both on and off the course – the best or nothing.”
Posted in: Mercedes-Benz,Out of Wheels
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