India Yamaha Motor showcases an exciting line-up at the 11th Auto Expo 2012

The 11th Auto expo got off to a terrific start for India Yamaha Motor as the company put on display one of the most exciting and innovative collection of products. The company made a series of announcements including its

plans to invest Rs. 800 crores in 2012-13 on capacity expansion, new product development and network expansion. Bollywood hunk and India Yamaha Motor’s Brand Ambassador, John Abraham was also there to grace the event.
Commenting on the occasion, Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd., said, “Yamaha has always been a committed player in the two-wheeler market and makes consistent efforts to adapt to market demand by launching exciting products year-on-year. The Indian scooter segment is growing tremendously and we see a lot of potential in this segment. We have developed a scooter prototype that has got the Yamaha DNA and signifies 'Cool and Beauty' image, which are the right words for describing young Indian girls. With the launch of our scooter model later this year, Yamaha would now be present across all growing 2-Wheeler segments.”

"On behalf of India Yamaha family, I extend our gratitude towards our loyal customers and channel partners who have played a key role in our consistent growth in India over the years. We’d like to reinforce our commitment to the Indian market with our investment plans of Rs. 800 crores over the next two years and are targeting to achieve total sales of 1-million units in 2013," he added.

The company is upbeat about its association with Bollywood heart throb John Abraham. Yamaha endeavours to inculcate the rider’s spirit with a sense of freedom as well as promote safe biking culture in the country. There isn’t a better promoter than John himself who represents the spirit of true biking, being a passionate biker himself. He has added significantly to Yamaha’s brand image in India.  

The concept of Yamaha booth is based on 'Yamaha Global DNA' and the message is 'Excitement Extended'. The global DNA is being highlighted by the booth layout and the company has made a special DNA wall highlighting innovation, technology, design, style, performance and racing. The booth has been divided into two parts – Men section and Women section. In men section, the company has highlighted its association with motorsports celebrating Yamaha’s 50th year of being associated with MotoGP. In this zone, the company is showcasing its state-of-the-art product line including the MotoGP special YZR M1, 50th Anniversary Special along with the YZF – R1 50th Anniversary Special. The recently launched YZF R15 Version 2.0 is also on display in new and attractive colors. One of the colors has flare-patterned graphics. The other, White and Red racing color was specially made for celebrating Yamaha’s 50th Anniversary of Road Racing World Championship Grand Prix. The company plans to sell a limited 4 thousand units of this model only. Street fighting zone has the FZ1, legendary VMAX and FZ-S, Fazer on display showcasing the macho machines. Commuting zone has the SZ Series, YBR 125 and Crux. The R15 50th Anniversary Limited Edition model will be available at Rs. 110,000 and the Limited Edition Fiery Red model will be available at Rs. 110,000 (Both prices are ex showroom Delhi).

Women Section has the ASEAN scooters and the scooter prototype model on display. The ASEAN market models include MIO, FINO and the XEON which are doing very well in Thailand, Indonesia and Vietnam. These models are surely a gripping sight to behold at this year’s Auto Expo.

The marketing strategy in the New Year will continue to revolve around the 'YES! YAMAHA' campaign. As part of its YES! YAMAHA campaign, Yamaha has introduced the concept of Yamaha Bike Station (YBS), an authorised Yamaha Dealership with the Best 3S facility - Best Showroom, Best Service Facility and Genuine Parts. Another initiative is ‘Bring Back the Joy’ campaign wherein various customer interactive activities are conducted at various cities to reach the customer right at his doorstep. All these activities are directed towards enhancing customer relations and increasing the customer base.

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