January 19, 2012

Citroen & Arsenal Football Club create striking series of cinemagraphs

Citroen UK and Arsenal Football Club have produced a series of cinemagraphs – subtly animated images – featuring new Citroen DS5 and first team players Mikel Arteta, Laurent Koscielny and club captain Robin van Persie.


Revealing hints of movement in each composition, the cinemagraphs show the players executing their best ball skills around Citroen’s brand new flagship DS5. The visuals are the second series of cinemagraphs Citroen has commissioned, continuing its use of the format as a distinctive application of ‘Créative Technologie’.

Marc Raven, Communications Director at Citroen UK commented, “Embracing innovative technology, Citroen pioneered cinemagraphs for the automotive industry and we’re delighted to be using the format to support our association with Arsenal Football Club. The players had a lot of fun in the production of these and I hope they’re as happy with the results as we are.”

Vinai Venkatesham, Head of Global Partnerships at Arsenal Football Club commented, “This has been a great activity to kick off the newly extended partnership between Arsenal and Citroën. The cinemagraphs make fantastic visuals, are very eye-catching and we’re delighted to be the first club to get involved with the technology.”

The Citroen Arsenal cinemagraphs were created by design agency TIZA Creative.


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