20.1.12
Wheelsology
GM gained four-tenths of a point
of market share to 11.9 per cent of the global vehicle industry. Sales were up in all four reporting regions – North America, South America, Europe and International Operations – as GM sold a total of 9,025,942 vehicles compared with 8,385,484 in 2010.
The United States led the way for Chevrolet with total vehicle sales of 1,775,812 up more than 13 per cent from 2010. China posted record sales of 595,068, up 9.5 per cent from the previous year. Other markets that posted significant year-over-year increases include Vietnam (79 per cent), Russia (49 per cent), Turkey (30 per cent) and Germany (21 per cent).
"Chevrolet's impressive growth in both established and developing markets is the result of a strong new product lineup that meets the diverse needs of consumers around the world," said GM Chairman and CEO Dan Akerson. "In addition to Chevrolet's record setting sales, the entire lineup of GM vehicles is meeting customer needs for fuel-efficient cars and work vehicles as well as unmatched luxury."
Chevrolet is building its global presence by delivering cars like the Cruze, Aveo (Sonic) and Spark, the all new mid-size global Malibu, and crossovers and trucks like the Orlando and Colorado that are designed for the varied driving conditions and customer preferences around the world.
The Chevrolet Cruze compact sedan led the brand with global sales of more than 670,000 in 2011, making it the best-selling Chevrolet nameplate around the world with more than 1.13 million sold since its launch in 2009. In the United States, Chevrolet was the best selling passenger car brand in 2011, thanks in large part to the success of the Cruze.
More than 15 markets experienced record Chevrolet sales in 2011 with the largest year-over-year increases in Peru (81 per cent), Vietnam (79 per cent), Thailand (57 per cent), South Africa (50 per cent) and Israel (46 per cent). The top 10 Chevrolet sales markets in 2011 were:
Market – Total 2011 sales
United States – 1,775,812
Brazil – 632,201
China – 595,068
Russia – 173,485
Mexico – 162,461
Canada – 150,540
Argentina – 133,491
Uzbekistan – 121,584
India – 111,056
Colombia – 105,783
"Without doubt the new Chevrolet portfolio has been a catalyst for our success around the world," said Tim Lee, President of GM International Operations. "The launch of the Chevrolet brand in South Korea along with tremendous growth in China and across the rest of our international operations is proof that Chevrolet is becoming a first choice for customers around the globe."
As Chevrolet enters its second century, it continues to become a more global brand, with more than 60 percent of its sales outside the U.S. market.
"In 2012, we will continue to expand our range with even more great vehicles as we pursue further growth in our key markets," Lee said.
On a corporate basis, GM's two largest markets in 2011 were China, where GM and its joint-venture partners increased sales 8.3 per cent year-over-year to 2,547,203 vehicles, and the United States, where GM sold 2,503,820 vehicles, up 13.0 per cent compared with 2010. GM is the market leader in both countries.
Posted in: Chevrolet,General Motors,Sale Report
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